Manufacturing Has Evolved. So Should Your Commerce Platform.

Let’s not sugarcoat it. Manufacturing hasn’t exactly been the poster child for digital commerce.

For an industry that literally builds everything, many manufacturers are still trying to sell with disconnected platforms, outdated ERPs, clunky portals, and spreadsheets that haven’t changed since 2004. It’s inefficient and it’s holding entire sales operations back.

And at the centre of it all, a familiar phrase: “This is how we’ve always done it.”

That mindset might feel safe, but it’s why so many B2B commerce programs get stuck before they start.

At LEVO, we’ve seen what happens when manufacturers try to modernise on top of broken foundations:

• Custom portals built around legacy ERP data structures
• Pricing and approvals managed manually
• Product content scattered across emails, PDFs, and tribal knowledge
• Customer self-service that’s anything but

As a result, you’ll often find teams drowning in manual processes. Customers frustrated with outdated buying experiences. And transformation projects that drag on for years without delivering real outcomes.

So, we built Catalyst: a B2B Commerce Accelerator tailored to how manufacturers and industrial suppliers operate.

Not a template. Not a slide deck.

A fully working, production-ready product that gives businesses a modern, composable foundation - without starting from scratch.

What Manufacturers Actually Need from B2B Commerce

Manufacturers don’t need 1,000 features out of the box. But they do need the essentials to work properly. Catalyst delivers:

• Account-based commerce: Contract pricing, quote workflows, purchase approvals, and credit application built in.
• Personalisation at the company level, not just the user. Because buyer roles, cost centres, and product entitlements are rarely one-size-fits-all.
• Structured content via CMS and DAM so you’re not relying on Barry from Ops to find the latest product PDF.
• Search that actually works (hi Algolia), and product structures that reflect your catalogue logic - not Shopify’s.

Stop Rebuilding from Scratch

We say it often because it’s true: most manufacturers don’t need to reinvent the wheel. The requirements for B2B commerce are surprisingly consistent across categories, industries, and markets.

That’s why Catalyst is opinionated by design. It gives you a structured, scalable, and modern starting point that reflects what actually works in B2B - without forcing you into a rigid, one-size-fits-all box.

You still get flexibility. You still get control. But you also get to launch faster, with fewer unknowns and a whole lot less guesswork.

"Most manufacturers don’t need a blank canvas. They need a proven foundation and the flexibility to evolve."

Commerce Is Just One Part of the Lifecycle

For manufacturing businesses, the transaction is just one moment in a much bigger relationship. Catalyst is designed to support the entire lifecycle - from onboarding and account setup to order tracking, reordering, account reconciliation, and collections.

Because in B2B, we know it’s about the long game:

• Helping customers self-serve more of the process
• Giving reps the tools to sell smarter
• Reducing the admin load for finance and ops
• Making the whole thing feel like it belongs in 2025. Not 2005.

Why Better Search Drives Revenue

70% of B2B buyers start their product research with a generic search. And 50% will abandon a purchase if they can’t find what they need quickly.

Catalyst doesn’t just plug in search - it leverages advanced search frameworks like Algolia to power intuitive, relevant product discovery. That means fewer abandoned carts and more repeat orders.

“Solve search, and you solve a significant part of the experience.” — B2B ECommerce Association

Content That Works (Without the Fire Drills)

One of the biggest hidden costs in manufacturing commerce? Product content.

Tribal knowledge. Outdated PDFs. Content buried in emails or old drives. Catalyst solves this by giving you structured content management through CMS and DAM from day one.

So your team - and your customers - can always find what they need.

 Results That Speak for Themselves

You don’t have to start from zero. Catalyst delivers measurable outcomes from the start:

• Faster quote cycles (up to 30%)
• Higher repeat order rates (20%+)
• Lower reliance on manual intervention for pricing, approvals, and ordering

And it’s not just about tech. It’s about building a repeatable, scalable system that works across your business.

The Final Word

Digital transformation doesn’t mean shiny dashboards. (Well, it does—but not only that.) It means giving your customers, teams, and business the tools to work better every day.

Catalyst is how we do that.

Modern tech. Real product. Built for B2B. And yes, it works with your ERP.

If you’re tired of being stuck in “how we’ve always done it,” maybe it’s time to start with something different. Let’s talk.